Privacy Policy
Last updated: 1 September 2026
Considered Reviews respects your privacy and is committed to being clear about how personal information is collected and used.
This Privacy Policy explains what information we collect when you visit Considered Reviews, use one of our assessments or scorecards, contact us, or otherwise interact with us.
Who we are
Considered Reviews provides independent reviews, decision guides and assessments designed to help businesses make more considered choices about digital tools and services.
For data-protection purposes, the data controller responsible for determining how and why your personal information is used is:
Data controller: Pam Underdown
Email: [email protected]
Contact address: Flat 3 Sussex Court, Sussex Road, Southsea, Hampshire, PO5 3EY, UK
Information we collect
The information we collect depends on how you interact with us.
When you use an assessment such as the ScoreApp Fit Assessment, we may collect:
- your name and email address;
- your answers to assessment questions;
- information about your business, objectives and circumstances;
- your assessment scores and results; and
- information generated from your responses, such as category scores and suitability outcomes.
We may also collect technical information when you use our website or assessments, including your IP address, browser and device information, referring page or campaign information, and information about how the website or assessment is used.
If you contact us directly, we may retain information contained in your enquiry and subsequent correspondence.
We do not intentionally ask you to provide special-category personal information, such as information about your health, religion, political opinions or sexual orientation, through our software assessments.
How we use your information
We may use your personal information to:
- provide an assessment or other service you have requested;
- calculate and display personalised assessment results;
- send your results to the email address you provide;
- enable you to regain access to your results;
- operate, secure and improve our website and assessments;
- understand how people use our content and tools;
- respond to enquiries;
- maintain appropriate business and compliance records; and
- where appropriate, send marketing communications in accordance with your preferences and applicable law.
You do not need to agree to receive marketing communications simply in order to receive your assessment results.
Our lawful bases for processing
We only process personal information where we have an appropriate lawful basis.
Depending on the activity, we may rely on:
Legitimate interests — where processing is reasonably necessary to operate and improve Considered Reviews, provide requested content or assessments, respond to enquiries, protect our services or understand how they are being used, provided those interests are not overridden by your rights and interests.
Consent — where you have made a genuine choice to allow particular processing, such as certain non-essential cookies or marketing communications where consent is required.
Legal obligation — where we need to process or retain information to comply with applicable law.
Where we rely on consent, you can withdraw it at any time.
The ICO confirms that legitimate interests can be appropriate where processing is something people would reasonably expect and has a limited privacy impact, but the controller needs to be able to justify that assessment.
How assessment scoring works
Some Considered Reviews assessments use automated scoring and profiling.
For example, when you complete the ScoreApp Fit Assessment, different answers contribute to scores across several assessment categories. Those scores are used to calculate and present personalised feedback about how well your circumstances align with the factors being assessed.
Certain answers, individual category scores or combinations of results may also affect which overall result or recommendation you are shown.
This automated processing is intended to provide personalised guidance. It does not make decisions that have legal or similarly significant effects on you, and assessment results should not be treated as legal, financial or other regulated professional advice.
The ICO recommends transparency about profiling, including explaining what information is used and how people can exercise relevant rights.
Service providers and third parties
We use third-party services to operate Considered Reviews and its assessments.
Our main website is hosted using Kajabi.
Our ScoreApp Fit Assessment is provided using ScoreApp, operated by Hyper Targeted Marketing Limited. ScoreApp processes information submitted through the assessment in order to provide the scorecard, calculate and store results, maintain respondent information and provide related functionality.
Under ScoreApp's current subscriber terms, the ScoreApp account holder acts as the data controller for end-customer information and ScoreApp acts as a data processor.
We may also use appropriate providers for email delivery, analytics, security and other operational functions. Such providers may process personal information only to the extent necessary for the services they provide.
We may disclose information where required by law or where reasonably necessary to establish, exercise or defend legal rights.
We do not sell your personal information.
International data transfers
Some technology providers or their sub-processors may process personal information outside the United Kingdom.
Where information is transferred internationally, appropriate safeguards will be used where required by applicable data-protection law.
ScoreApp's current terms provide for safeguards including applicable Standard Contractual Clauses and the UK International Data Transfer Addendum where transfers require them.
How long we keep your information
We keep personal information only for as long as reasonably necessary for the purposes for which it was collected.
We normally intend to retain assessment responses and associated results for up to 24 months after completion so that results can be accessed where appropriate, assessments can be operated and improved, and suitable business records can be maintained.
If you subscribe to marketing communications, your contact details may be retained until you unsubscribe or we determine that they are no longer required.
We may retain limited suppression information after an unsubscribe so that we can continue to respect your request not to receive future marketing.
Different retention periods may apply where information must be retained for legal, accounting, fraud-prevention or security purposes.
The ICO does not prescribe one universal retention period; organisations should decide what is necessary, justify it and communicate it to individuals.
Cookies and similar technologies
Our website and the services used to provide our assessments may use cookies and similar technologies.
Cookies that are strictly necessary may be used where permitted without consent. Where cookies or tracking technologies require consent, we will provide an appropriate mechanism for you to make that choice.
You can manage your preferences using the cookie controls made available on the relevant service.
Marketing communications
Where you have agreed to receive marketing communications, we may send you information about relevant reviews, decision guides, assessments, tools or services.
You can unsubscribe at any time using the unsubscribe facility contained in our emails or by contacting us.
The rules applying to electronic marketing depend on the circumstances and the recipient, and consent is required in some situations under PECR.
Affiliate links
Some Considered Reviews content contains affiliate links.
If you follow an affiliate link and subsequently purchase or subscribe to a service, Considered Reviews may receive a referral payment. This does not normally increase the price you pay.
When you follow an affiliate link to a third-party service such as ScoreApp, that organisation may process information under its own privacy and cookie policies.
Considered Reviews does not control how third-party websites process your information after you leave our services.
You can find more information about our commercial relationships in our Affiliate Disclosure.
Your data-protection rights
Depending on the circumstances, applicable UK data-protection law may give you rights relating to your personal information, including rights to:
- request access to your information;
- ask for inaccurate information to be corrected;
- request deletion in certain circumstances;
- request restriction of processing;
- object to certain processing;
- receive certain information in a portable format; and
- withdraw consent where processing relies on consent.
If you would like to exercise a privacy right or ask how your personal information is being used, contact:
Pam Underdown
You also have the right to complain to the Information Commissioner's Office (ICO). You may contact us first to give us an opportunity to address your concern, but this does not affect your right to approach the ICO.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, technology, business practices or legal obligations.
The latest version will be published on this page with its most recent update date.
